Two years ago, I wrote a post about some new technologies that were allowing video editors to create realistic videos of things that never happened. Today, we call them “Deepfakes.” I think it’s worth a re-read. In it, I argue that education–particularly arts education–is the most effective way to combat the Deepfake. After all, Deepfakes aren’t really new. We’ve been dealing with “fake news” and propaganda for hundreds of years. How would you have responded to this story from February of 1898? The U.S. went to war.
But it did have me wondering. What do we do with a Deepfake? How should we treat some kind of shocking video or audio revelation? I don’t exactly have a checklist, but I think we need to look at scandalous revelations holistically. What else supports this shocking news? Do the facts add up? Where did the evidence come from?
The problem is (and I acknowledge that Hollywood is largely at fault for perpetuating this myth), we are obsessed with the “smoking gun.” There will be some single, irrefutable piece of evidence that proves our point and wins the day. But as I say repeatedly on this blog, movies aren’t real life. “Smoking gun” evidence rarely exists, and when it does, it’s usually not enough to prove much of anything.
Strangely, Trump’s infamous “Access Hollywood” tape offers a perfect case study for Deepfakes. Here we had a presidential candidate caught red handed saying absolutely repugnant things about women, about mothers, daughters, sisters, friends, and loved ones. The Democrats thought this was it for his campaign. They finally had hard evidence of what a narcissistic, sexist pig he was. But it didn’t matter.
Everyone already knew all of that. They knew he didn’t respect women. They knew he was vulgar. They knew he was lewd. It didn’t matter. Trump didn’t even try to deny it. He could have decried it as a Deepfake, but he didn’t need to. The smoking gun was just that, all smoke and no fire.
Is it possible for some video of dubious origin to crop up at an inopportune time in efforts to sway the public’s mind? Yes. Should the NSA stay abreast of Deepfake technology? Of course. But I think the situation is overblown. McKinley didn’t need video evidence of the Maine explosion to invade Cuba in 1898. Bush didn’t need video evidence of WMDs to invade Iraq in 2003. The question is less about what kind of evidence we have and more about what kind of sources we gather that evidence from. Keep that in mind as the conversation continues.